Of Thinking Globally and Acting Locally Essay Example | Topics and Well Written Essays - 500 words

Of Thinking Globally and Acting Locally - Essay Example Thus, business organizations like Coca-Cola (Coca-Cola) Company take on the challenge of "thinking globally but acting locally." Coca-Cola is currently one of the most recognizable and widely sold commercial brands in the global arena. The company capitalizes on its extensive distribution network comprised of 9 million retailers in more than 200 countries (Klebnikov 2003). Amidst its being a global brand, what is apparent is the company's innate desire of satisfying each locale according to their needs. This aim of Coca-Cola can be seen its products and promotion strategies. Coke, the flagship brand of the company is marketed worldwide. It should be noted that this product has been warmly accepted by the global market because of its universal taste. Coke has a "universal taste" which discounts the differences in nationality, culture, and traditions. However, the company recognizes that the product portfolio offered in each foreign market should be differentiated as not all product appeal to all consumers. Thus, Coca-Cola strives to develop a product portfolio which is unique for each market. Quoting the company's annual report: "Consumer demand can vary from one locale to another and can change over time within a single locale.

Sociol Economics Status Essay Example | Topics and Well Written Essays - 1000 words

Sociol Economics Status - Essay Example This brings back the issue of socialization where irrespective of the class learners should be taught how to interact with each other by not considering their social classes. In reality, this may not be the case as the educational institution has taken another route when it comes to handling such issues of social class. This is attributed to the fact that children of the high class find themselves in very expensive schools with high rates of school fees and other requirements (Marsh, 2010). As for the middle and those of the lower class, they have a chance to socialize with each other as they can only afford education in the average schools which may not even have quality facilities for learning. The facilities and opportunities offered to those in the upper social class are not the same when compared to those in the lower and middle social classes. This in itself is challenging even when the students are outside the academic setting. The perception that the students have about each other is one that depicts a negative impression towards each other and it is the responsibility of the teacher to ensure that such a perception is handled while in school so that all social classes are able to merge well. The language used may not be a pleasing one for the different classes as it tends to depict a trait of discrimination for each other (Killen, 2009). Social stratification in society is becoming evident with the technological advances and it is upon those with the economic will to adopt the changes in order for them to change their social classes. This may not be possible for those in the lower and middle class as they may not be financially stable to adopt such changes. This leaves those in the upper class as the ones who are advanced through embracing changes and this determines the mode of interaction even while at school. This becomes a challenge especially for children in the upper class who are disengaged than their less fortunate peers. In a class setting the y are likely to portray weird characters such as fidgeting with objects when they are being addressed. As for those in the middle and lower classes they are confident and always maintain an eye contact when being addressed with several head nods an indication that they are concentrating (Churchill et al, 2011). This can be attributed to the fact that children in the upper social class are more reserved and are rarely exposed to environments that will allow them to gain rapport and become social in the social settings. This may affect their performance in class. In an educational institution attention has to be paid on both the class differences and the courses that are to be offered so that the content of the syllabus meets the demands of both social classes. This can be done by developing a better student support system where specific strategies are used in handling students of different social classes without concentrating on one social class than the other (Woolfolk & Margetts, 2 010). The teachers have to be specific about the classroom norms and rules of operation while in class as this can be a remedy to several challenges that are as a result of class differences. It is advisable that during teaching, the instructor should